This week’s featured resource is Vision, Values, and Voice: A Communications Toolkit.
The focus of this toolkit is two-fold: to outline framing principles and strategies that support the long-term movement of hearts and minds, and apply them toward shorter-term victories. The guidance included here is rooted in a large body of opinion and media research; in established communications techniques; and in the shared experience of hundreds of advocates, policymakers, and communications strategists from around the United States.
In addition to big-picture thinking about communications strategy, you will also find tips and examples of a range of tactics, and concrete messaging guidance. The latter is in the form of detachable “Opportunity Flashcards,” the first set of an ongoing series of cards that provide short and easy-to-find advice and sample language on a range of social justice issues. Each card provides a link to more in-depth information on our website.
You can access this resource in our library at the following link:
More about Vision, Values, and Voice: A Communications Toolkit
The toolkit focuses on identifying universal themes and values that tie together a range of issues. When our shorter-term campaigns and other communications efforts begin to add up to a larger, more cohesive story about values and a positive vision, we will each begin to see individual victories add up to transformative societal change.
As always, please let us know your thoughts on this resource or if you have any questions for the authors by commenting below.
The Featured Resource is a short profile of a key resource found in the resource library of the Global Legal Empowerment Network. These resources can be older or brand new, but they all touch on important themes within legal empowerment. If you have a resource you would like to profile with the network, upload it directly at this link or email it to email@example.com