Making radio programs dynamic & interactive

(Laura Goodwin) #1

When paralegals use radio as a tool for legal empowerment, what advice do you have to make the shows as interactive and engaging for listeners as possible?

(zena) #2

The paralegals can invite guests to the shows, introduce gift vouchers to the active callers during the shows.

(Zahra Khalid) #3

Proper planning is key and doing extensive research on the topic to be discussed

(Barre Aden) #4

For you to make your show live you need to bring experts like the registrar of persons and lawyers to shed more light on citizenship and nationality or the topic of the show.

(Amani Ngoro) #5

For a paralegal to make show as interactive as possible is to understand at what time are his/her active target group are attached to the station and which radio station do most people listen to,what are there favourite items in other shows before fixing yours

(Bindu Ansumana Kromah Fofana) #6

For our paralegal radio program, we do live awareness. In order to make the show interactive and engaging, we give the community time after the discussion by the paralegals to call in and contribute either asking questions or making comments. Since our program has 2 components, the paralegals and the traditional leaders. Our radio show has a day weekly allotted to the traditional leaders who we invite to explain their activities in their individual communities. At the end of the discussion , community members also call in to ask the chief questions. It’s good to note that if you want the radio program to be interactive and engaging, you can also invite clients on the show to explain the benefit of the legal empowerment program. Through the radio, paralegals also have clients visiting their offices with cases especially from non program communities.

(Mwikamba Mwambi) #7

The Radio presenters need a training first for them be able develop skits for the programs which also inform who to invite. As CSOs we can help in bringing these invitees who need not only be experts.

(Laura Goodwin) #8

These are all great methods! Thanks @zena @zahra @barre @amani @bindu and @MwikambaMwambi for sharing your experiences!

I like how several of you emphasized bringing guests on to the show - whether community members, clients, traditional leaders, lawyers, government officials, or others who have valuable perspectives to add. How do you typically prep your radio guests?

I’ve also seen “debates” work well - when two co-hosts or a host and a guest speaker take different perspectives on the issue at hand and have a conversation from these opposing views. It makes listeners think critically about the topic and leads them to call in to contribute their view too. At the end of the show, the host can do a summary and ensure the key messages they had in mind are emphasized again. @mustafa_mahmoud has sparked some great debates on air on legal and human rights issues. It reminds me of how hosts on mainstream radio, especially morning shows, are always asking provocative questions then callers are jumping on air to give their opinions on the topic!

(Mohammed Aman) #9

Where possible, hosts can actually interact with the public live (almost like live reporting) where a topic of discussion is taken into the field and peoples views are aired through a correspondent. Every time the team could visit an area like where paralegals have been conducting outreach and engage them. People tend to be more open to sharing when there is an audience

(Ailey Hughes) #10

This is all great advice. Has anyone tried using facilitating listening groups for radio programs? We have a national radio show on land rights in Liberia and guests can call-in to ask questions of the expert guests. But, we don’t have a good sense of who is listening to the show in hard-to-reach communities and what they are taking away from it. Listening groups could be a good tool for both assessing the effect of the program and facilitating discussion to strengthen understanding.

What are your experiences with this? What worked well and what didn’t?

(Bindu Ansumana Kromah Fofana) #11

Hello Ailey, I am Bindu A. Fofana from Liberia. I worked for The Carter Center Access to Justice Program. One thing we did so that community members far and need could benefit from our radio program, was that we selected radio stations in our 8 selected program ( Maryland, Grand Gedeh, Nimba, Bong, Lofa, Margibi, Montserrado and Grand Bassa) counties with wider coverage. To have a good sense of who is listen in hard to reach communities where the selected redio had coverage could be assessed at a given time. Like our program in the 8 counties, we conduct what we called informal and former community assessment to ascertain whether community members are understanding and using knowledge gained from our program.During these assessments, we asked community members in focus groups of not more than 15 persons at which time we post questions to them about our radio program. If they are not aware, we informed them about the station and time of the program. We then encourage them to make use of the time and program. Another approach is to take a team infield/communities to interview community members about the radio program and what have they learnt, benefit on individual and community. The assessment could be conducted through questionnaire or by orally interacting with individual or community members. This has worked for us. Another approach was to open the line so that community members could call and share what they have learnt from the radio program. I don’t really know of any challenge apart from people in other communities that want to call but have no coverage.

(Mary Oyier) #12

This is good. They will buy in if you create one based on day to day basic guidance but mainly sharing or bringing in victims and experts on show to narrate and guide on steps to take when one is victimized.

(Mohammed Aman) #13

Yeah @mariahoyier the audience will definitely respond better to action based radio programs where they would be engaged in other benefits and they can make follow up personally, this approach is quite interactive.

(Marlon Manuel) #14

The first part of the program can be a brief dramatization of a situation (could be based on actual cases handled by paralegals), followed by a second part which will be the discussion of the issues, applicable laws, action needed, and possibly, calls from listeners.

You can also include a contest where listeners will guess the title of the story dramatized.

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