In order to reach more people, raise awareness and impact public policy regarding the multiple issues affecting those communities lacking access to justice, digital campaigning tools are an essential component of our advocacy efforts.
This webinar was facilitated by digital campaigning experts at Amnesty International, where we provided tips, tools and guidance to develop effective campaigns on social media in order to reach the largest number of people as possible and help raising awareness amongst the population about the Escazú Agreement and other access-to-justice related issues.
You can listen to the complete recording of the webinar online.
You can also download the slides from the presentation: How to get your Escazú campaign to reach many people in your country (1.5 MB)
What is the context for this webinar?
The Global Legal Empowerment Network is part of a broader coalition leading a regional campaign in Latin America and the Caribbean to demand States to sign, ratify and implement the Escazú Agreement (adopted on March 4 2018 in Escazú, Costa Rica).
Although the webinar will provide specific recommendations for the Escazú Agreement campaign, the techniques and tips that will be covered during the webinar can be applicable to any campaign, and knowledge of the Escazú Agreement is not necessary to be able to follow and make the most of this webinar.
What was covered during this 2-hour webinar?
- Best practices for strategic communication on Facebook and Twitter
- Post promotion on Facebook
- Introduction to the strategic use of adverts in Facebook
- Questions and answers
Who can benefit from this webinar?
- Local organizations and leaders working to promote the signature, ratification and implementation of the Escazú Agreement in their countries
- Groups, people and organizations looking to learn about effective online campaigning in general
A brief introduction to the Escazú Agreement
The Escazú Agreement is the first binding treaty in the region that seeks the full implementation of Principle 10 of the Rio Declaration on Environment and Development from 1992 and the only one in the world to include specific provisions for the protection of environmental human rights defenders.
Since September 2018, 17 Latin America and Caribbean countries signed the Escazú Agreement and 1 ratified it, marking a historic victory in the fight for environmental justice. Now, the treaty is expected to enter into force after the deposit of at least 11 ratifications, and this is a crucial moment to rally support for the campaign and improve our campaigning skills to make that possible.
Listen to the recording of the webinar online!
Luciana, Maddy, Marta and the rest of the Global Legal Empowerment Network team